Don Shula with 6
Buffalo Bills (4).
Miami Dolphins - Super Bowls VI, VII, and VIII.
Don Shula made 6 Super Bowl appearances. One with the Baltimore Colts and five with the Miami Dolphins. He won two Super Bowls and lost four.
Tom Brady as of 2-5-12.
Tom Flores, Dan Reeves, Mike Ditka.
The Buffalo Bills, who lost their appearances in Super Bowls XXV, XXVI, XXVII and XXVIII.
Don Shula of the Miami Dolphins was the first head coach to lead his team to three consecutive Super Bowls. The Dolphins lost Super Bowl VI, but prevailed in Super Bowls VII and VIII.
The Dallas Cowboys have the most Super Bowl appearances with 8, as of 2009.