Michael Jordan IS the most popular basketball player...no questions asked. Today it's lebron James
he is the most famous and greatest basketball player in the world for gaining records for most points in a single season a triple double and most wins in 1 season that's 72 and has not been broken yet
Michel Jordan by far
Michael Jordan. Chicago Bulls.
It's got to be Shaq.
The most popular player was Rajon Rondo. He is the guy to lead the Celtics to victory in the upcoming season. He is talented in several positions and has the support of the team.
basketball is the most popular one. altheletics is also popular, but basketball is better.