pretty much just the snowboard, boots, and bindings. And if needed a helmet, definitely gloves!
Yes, there are online stores which sell snowboarding equipment. A few of these include www.sierratradingpost.com, www.rei.com, and www.extremegear.com.
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it costs a lot of money
One can buy snowboarding equipment in several sporting goods store such as Dick's, Sports Authority, or Play It Again. Many snowboard companies sell products online.
US Outdoor is a great place to buy snowboarding jackets and other related equipment. Additionally, any store that sells brands like North Face and Patagonia will probably have a decent selection of snowboarding jackets.
The "Any Mountain" website sells a wide range of snowboarding equipment. This includes board tools, clothing, underwear, footwear, gloves and accessories.
You can get some really cheap equipment on Ebay for snowboardings (or anything for that matter).
Snow gear and equipment can be purchased at ski shops such as REI Outlet, Sun and Ski and Black Diamond Equipment. It is also available at large outdoor oriented sporting goods retailers like Dick's Sporting Goods and Cabelas.
Ellis Brigham a large assortment of primarily mountain sport themed clothing and equipment. They sell clothing and equipment for people interested in snowboarding, skiing, hiking, running and cycling.
The companies known for making good quality snowboarding helmets are Smith Optics, Giro, and Salomon Brigade. They also do very well with skiing helmets, which transition easily to snowboarding.
Lib Tech sells various boarding equipment which includes relevant equipment for waterboarding, skateboarding, snowboarding, and NASing. It also sells outerwear and apparel.
The population of Forum Snowboarding is 2,005.