Don Shula with six: Super Bowl III (with the Baltimore Colts) and Super Bowls VI, VII, VIII, XVII and XIX (with the Miami Dolphins). His record in the title games was 2-4.
Don Shula with 6
The Dallas Cowboys have the most Super Bowl appearances with 8, as of 2009.
Bear bryant
Joe paterno
Minnesota Vikings and Buffalo Bills, both with 4 Super Bowl appearances without a win.
The Cowboys with a total of 8 Super Bowl appearances.
Don Shula appeared in six Super Bowls as a head coach. He guided the Baltimore Colts to Super Bowl III and then took the Miami Dolphins to Super Bowls VI, VII, VIII XVII, and XIX. His record in the NFL title games was 2-4.
the steelers
The Dallas Cowboys have been to the Super Bowl the most with 8 appearances of which 5 were won.
The Dallas Cowboys went to the Super Bowl 8 times. The most in Super Bowl history. They are 5-3.
Bills 4
Don Shula made six title game appearances as the head coach of the Baltimore Colts (Super Bowl III) and the Miami Dolphins (Super Bowls VI, VII, VIII, XVII and XIX). His overall record for those games was 2-4.