You inform a business and tell them what you would like from them and tell them your results and advertise there company on your race car or suit.
The sponsor is called Alpinestars. They make racing suits and clothing.
I believe it is Jeff Gordon with the DuPont sponsor.
Because his racing endeavors bring publicity to his sponsors, good and bad, and on balance it is beneficial to his sponsors.
George Rice - racing driver - died in 2003.
George Rice - racing driver - was born in 1914.
John Morris - racing driver - was born in 1944.
Ricky Sanders - racing driver - was born in 1966.
Lee Rogers - racing driver - was born in 1972.
Mark Jones - racing driver - was born in 1980.
John Cleland - racing driver - was born in 1952.
Chris Baker - racing driver - was born in 1969.
David Leslie - racing driver - was born in 1953.