You inform a business and tell them what you would like from them and tell them your results and advertise there company on your race car or suit.
The sponsor is called Alpinestars. They make racing suits and clothing.
I believe it is Jeff Gordon with the DuPont sponsor.
Because his racing endeavors bring publicity to his sponsors, good and bad, and on balance it is beneficial to his sponsors.
John Morris - racing driver - was born in 1944.
Chris Baker - racing driver - was born in 1969.
David Leslie - racing driver - was born in 1953.
David Leslie - racing driver - died in 2008.
Charlie Cox - racing driver - was born in 1960.
Warren White - racing driver - was born in 1993.
John Cleland - racing driver - was born in 1952.
Charlie Baker - racing driver - was born in 1952.
Butch Hartman - racing driver - died in 1994.