You inform a business and tell them what you would like from them and tell them your results and advertise there company on your race car or suit.
The sponsor is called Alpinestars. They make racing suits and clothing.
Because his racing endeavors bring publicity to his sponsors, good and bad, and on balance it is beneficial to his sponsors.
I believe it is Jeff Gordon with the DuPont sponsor.
Scott Dixon's major sponsor is Chip Ganassi Racing, which has partnered with him throughout much of his IndyCar career. Additionally, he has been associated with various other sponsors, with PNC Bank being one of his prominent sponsors in recent years. Dixon's long-standing relationship with Chip Ganassi Racing has played a significant role in his success as a driver.
The sponsor for Toyota is Panasonic the computer makers. But now Toyota have pulled out of F1 in 2009.
John Morris - racing driver - was born in 1944.
Chris Baker - racing driver - was born in 1969.
David Leslie - racing driver - was born in 1953.
David Leslie - racing driver - died in 2008.
Charlie Cox - racing driver - was born in 1960.
Warren White - racing driver - was born in 1993.
John Cleland - racing driver - was born in 1952.