I understand from your question that you wish to know
SEO means search engine optimization.
To optimize the visibility of a website on search engine. It is done through On-Page Optimization, Off-Page Optimization, SEM and Social Media Optimization (SMO).
Two steps to follow for SEO
i) On Page Optimization
ii) Off Page Optimization
On page optimization
On page optimization can be done through using tools like:
a) Webmaster tools
Generate meta tags and get verified your website
Allow robot.txt to crawl the website
Submit sitemap XML, RSS Feed, Atom
b) Keywords in each webpage of website (get through Google Ad Words)
c) Meta Description for each page.
Off page Optimization
a) URL Submission in Web Directories
b) Article Submission in Article Directories
c) Use Social Bookmarking sites (SMO)
SEM: Pay Per Click Programme of Search Engines (Google Ad sense)
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It is not a necessity to have a SEO organization for your website but it is a really good idea if you want to direct more traffic to your website. There are many qualified SEO's that you can hire online.
SEO Toolkit software can be found online through several websites. The Microsoft website and Sourceforge offer SEO Toolkits as does The SEO Toolkit website.
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Yes, you can seek advice from an expert to improve your website's SEO.
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You can find thousands of SEO firms in UK which may very costly. If you need affordable SEO services in UK this SEO company -search this in Google "Greater London Web Design" click on first result - will provide effective SEO services in UK.
SEO ranks your website higher on a list of results when a customer searches for your website. SEO can greatly increase the number of potential clients you receive.
SEO is a process of promoting the website's visibility to a better position. say you website comes on the 25th page on the google search, after you work on the SEO to better your website visibility your website appears to be say, on the 19 or the 14th page of the search engine. This process involves vigorous advertisement and popularizing your website name. there are many service available to improve our SEO.
SEO tutorials for beginners can be read on a website called Tizag. SEO techniques can be used to improve the ranking of a website and thus gain more valuable traffic.
Nope, SEO is a management technique for improving your website visibility to search engines.