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It takes a broad strategy involving many stakeholders to address the issues with how sports stars are depicted in the media. Here are five suggestions for overcoming these difficulties:

  1. Media Education and Training: Offer sports personalities media education and training programmes. This can assist individuals in navigating the problems of media representation, developing effective communication skills, and understanding the media ecosystem. Techniques for conducting interviews, dealing with touchy subjects, and cultivating a good rapport with journalists should all be covered in training.

  2. Ethical standards and responsible journalism: Encourage media outlets to follow ethical standards for reporting on sports figures and create these standards themselves. Fairness, accuracy, and balanced representation should be prioritised, while sensationalism, intrusive reporting, and personal assaults should be discouraged. The culture of integrity should be promoted by media organisations.

  3. Encourage teamwork and open communication between sports personalities and the media. Create frequent gatherings for media representatives, journalists, and athletes to discuss issues, exchange viewpoints, and collaborate on solutions that will benefit all parties involved. This can promote understanding, increase trust, and enhance how sports people are portrayed.

  4. Encourage inclusion and diversity in the media sector, particularly in sports journalism, to ensure diverse media representation. Encourage the representation of journalists from a variety of backgrounds, especially those involving different sexes, races, and cultural groups. By removing biases and stereotypes, diverse viewpoints can help represent sports figures in a more nuanced and fair way.

  5. Use social media and personal branding to your advantage. Sports stars can use social media sites and personal branding techniques to interact with their followers and create their own stories. They may communicate their stories, values, and experiences more genuinely by actively connecting with their audience. This can offer a more truthful depiction of their life and accomplishments and balance out media narratives.

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Taruna Chauhan

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Q: Having discussed how sports personalities are portrayed by the media provide five recommendations on how these challenges can be addressed?
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