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It seems to me that he did but I can't fully remember it and can't find anything on the web about it. But there is an article on the web about Piniella's agent, David Fishof, that says he has negotiated commerical contracts for his clients with the likes of Xerox, Old Spice, Pontiac, and Sasson Jeans.

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16y ago
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Q: Did Lou Piniella do a commercial for Sasson jeans in the 80's?
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