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Why were baseball cards developed?

Updated: 8/16/2019
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15y ago

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Baseball cards are in fact a product of advertising. It all began with the images of baseball players on cards sold with tobacco products in the 1880's. Some of the earliest Tobacco companies from the 1900's included Old Mill Cigarettes, Turkey Red Cigarettes, Piedmont, Cycle, and Sweet Caporal.

Candy companies soon got into the act, names such as The American Caramel co., Zeenuts, and lets not forget Cracker Jack. The Goudey Gum co. produced cards from 1933 to 1941 and by this time the baseball card industry took on a life of its own with the increasing popularity of the cards as collectibles. The modern day Cards issued by companies like Bowman, and Topps Took baseball cards to the next level.

Bowman, a well-known card manufacturer that began production in 1948 with baseball, football, and Basketball cards. Their basketball production was halted that same year, while baseball and football cards were produced through 1955. The following year, Topps purchased the company and ended their rivalry in the sports card market

Starting as the Topps gum company in 1938, the Brooklyn, NY based, Topps Gum was eventually replaced by Bazooka Bubble Gum in 1947 and is now one of America's most recognized products. Topps added trading cards in 1950 to try and enhance gum sales. That year, Hopalong Cassidy and Frank Buck "Bring 'em Back Alive" cards were issued. The following year the first baseball cards were published (Red Backs, and Blue Backs game cards.) In 1952 the First set was issued with the famed Mickey Mantle Rookie Card, and a Stick of Gum!

In 1989, Topps once again began production of cards with the Bowman name. Cards with this brand name are prominent in the modern sports card market. Topps still dominates the market, with Topps Chrome, Topps Finest, and Bowman Chrome issues.

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