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The Terrible Towel is a gimmick created by Myron Cope, a broadcaster for the Pittsburgh Steelers (an American football team). Needing a way to excite the fans during a 1975 playoff football game against the Baltimore Colts, Cope urged fans to take yellow dish towels to the game and wave them throughout. Some Steelers players were unenthusiastic (notably linebacker Andy Russell who told Cope they weren't "a gimmick team"). Nevertheless, the stands were filled with yellow towels that day, and the Steelers always seemed to complete terrific plays when the towels were waving. The Steelers won that game 28-10, and Russell himself scored a defensive touchdown.

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17y ago

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More answers

The towel began in 1975 as a gimmick. It is called the terrible towel because someone suggested it during planning.

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10y ago
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Myron Cope the Steeler sportscaster gave it the name Terrible Towel.

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14y ago
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McArthur Towel & Sports Co. located in Baraboo, Wisconsin is the current manufacturer of the Terrible Towel.

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14y ago
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Someone ran out of toilet paper

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14y ago
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Q: How did the Terrible Towel get its name?
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