Why is the Canadian curling championship called the brier?

Answer 1

The "Brier" is the common name for Canada's men's national curling championship. The winner goes on to represent Canada at the World Curling Championship. Because Canada has so many great curling teams, the Brier is the curling world's most anticipated annual event.

Answer 2

another source say Macdonald Tobbaco company was a sponsor and they

had a product named Brier

Answer 3

The tournament was originally sponsored by the MacDonalds Brier, a brand of tobacco. The name Brier was retained by newer sponsors. (Brier is the root of a shrub used to make pipes.)