I think they got out coached. Not outplayed.
The Buffalo Bills played in four straight Super Bowls (XXV, XXVI, XXVII, XXVIII). They lost all four.
buffalo bills
Buffalo Bills
Buffalo Bills
The Buffalo Bills played in 4 straight Super Bowl games and lost all 4. 1990 season - Super Bowl XXV - New York Giants 20, Buffalo Bills 19 (1/27/91) 1991 season - Super Bowl XXVI - Washington Redskins 37, Buffalo Bills 24 (1/26/92) 1992 season - Super Bowl XXVII - Dallas Cowboys 52, Buffalo Bills 17 (1/31/93) 1993 season - Super Bowl XXVIII - Dallas Cowboys 30, Buffalo Bills 13 (1/30/94)
4 time
The Buffalo Bills appeared in four consecutive Super Bowls in the early 1990s and lost them all. Here are the results:Super Bowl XXV (1-27-91) -- New York Giants 20, Buffalo 19.Super Bowl XII (1-26-92)-- Washington Redskins 37, Buffalo 24.Super Bowl XXVII (1-31-93) -- Dallas Cowboys 52, Buffalo 17.Super Bowl XXVIII (1-30-94) -- Dallas 30, Buffalo 13.
Buffalo Bills (SBs XXV, XXVI, XXVII, and XXVIII) and Minnesota Vikings (SBs IV, VIII, IX, and XI).
In their four Superbowl Appearances the Bills faced the New York Giants, the Washington Redskins, and the Dallas Cowboys twice.
Jim Kelly played in four Super Bowls for the Bills, SBs XXV, XXVI, XXVII, and XXVIII.
The Dallas Cowboys have played the Buffalo Bills twice in a super-bowl, and won both times
The Buffalo Bills are the only team to appear in four consecutive Super Bowls (losing all of them). Dallas and Pittsburgh (and New England after February 1, 2015) have the most appearances (8) followed by Denver (7) and San Francisco (6). The NYG, Green Bay, Washington, Oakland and Miami have 5 each, while Minnesota and Indianapolis round out the group of teams that have appeared 4 or more times.