Mastercard and Brancott Estate are two of the official sponsors.
The inaugural Cricket World Cup was held in England, 1975 and won by the West Indies, who were captained by Clive Lloyd.
Mello was the official mascot of the 2007 Cricket World Cup.
Dazzler the zebra was the official mascot for the 2003 Cricket World Cup.
Stumpy the elephant is the official mascot of the 2011 Cricket World Cup.
It was originally known as the Prudential World Cup after its sponsors.
West Indies won the inaugural world cup by beating Australia by 18 runs in the final in 1975.
Sachin Tendulkar is the official event ambassador for the 2011 Cricket World Cup.