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The idea of a shortened format of the game at a professional level was discussed by theEngland and Wales Cricket Board (ECB) in 1998 and 2001.[3]

When the Benson & Hedges Cup ended in 2002, the ECB needed another one day competition to fill its place. The cricketing authorities were looking to boost the game's popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting cricket accessible to thousands of fans who were put off by the longer versions of the game. Stuart Robertson, the marketing manager of the ECB, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favour of adopting the new format.[4] A media group was invited to develop a name for the new game and Twenty20 was the chosen title. Twenty20 cricket is also known as T20 cricket. A mathematician from Perth, Western Australia, Dr George Christos, also claims to have proposed a similar format to the ICC and ECB in 1997. However, the ICC has dismissed his involvement in developing the final concept.[5]

Twenty20 cricket was formally introduced in 2003 when the ECB launched the Twenty20 Cupand was marketed with the slogan "I don't like cricket, I love it", taken from the 10cc song "Dreadlock Holiday".[3]

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โˆ™ 2011-02-28 09:03:54
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