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March Madness is a popular term for season-ending Basketball tournaments played in March (Brent Musburger is generally regarded as the individual who first used that phrase in conjunction with the college tournament, using it during CBS Sports' coverage of the tourney back in 1982 - see below), especially those conducted by the National Collegiate Athletic Association (NCAA) and various state high school associations. The phrase was not associated with the college tournament in 1939, when an Illinois official wrote "A little March Madness [may] contribute to sanity." March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. The trademark has sparked a pair of high-profile courtroom battles in recent years.

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Is 'March Madness' copyrighted?

March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. The trademark has sparked a pair of high-profile courtroom battles in recent years."March Madness," the term used to describe the excitement surrounding the Illinois state high school basketball tournaments, first appeared in print in 1939. It was coined by Henry V. Porter, who started his career as a teacher and coach at Athens High School in central Illinois. In 1924, Porter led the Athens boys basketball team to a second-place finish in the state tournament. He later served as assistant executive secretary of the Illinois High School Athletic Association (from 1929 to 1940) and executive secretary of the National Federation of State High School Associations (from 1940 to 1958).Porter, who edited the IHSA's journal, coined "March Madness" in an essay that appeared in the Illinois High School Athletein March of 1939. Soon thereafter the nation was plunged into World War II. The drama of March Madness provided a force that brought the entire state together, and Porter again commemorated the event, this time with a poem, "Basketball Ides of March," which appeared in the Illinois Interscholastic in March of 1942.


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