The first famous Super Bowl ad was a 1974 commercial for Noxzema the featured Super Bowl legend Joe Namath
Wheaties
Wilkins coffee was advertised in 1957. It featured an eight second commercial where one Muppet fires a cannon to discourage another Muppet from drinking it.
toothpaste
The first thing that Nabisco advertised in the US was their Uneeda Biscuit.
Toothpaste
Gibbs SR Toothpaste
Noxema Shaving Cream"
The first television commercial for a product was for Bulova Watches.
Noxema Shaving Cream
Hedi
Cyanoacrylate adhesives, of which Super Glue is one brand, were first developed for commercial use by Eastman Kodak in 1958. The Locktite company became involved with the product in the 1960s.
Most likely a Budweiser commercial.