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LeBron's wryly saying "hi" to Charles Barkley. Barkley criticized LeBron's decision to play with Duane Wade as a member of the "Big Three," in Miami, rather than trying to win the championship on his own. He also mocked the show LeBron put on to announce his Miami decision ("jumping around on stage"). In the LeBron commercial, LeBron says..."Should I say 'I am not a role model?" spoofing a Charles Barkely as from the 90's. Then he adds the "Hi Chuck."

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Q: What does the Hi Chuck reference mean in the Lebron commercial The Rise?
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