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What caused the New York Yankee baseball team to hire former baseball icon Yogi Berra to manage the Yankees?
Wiki User
∙ 9y ago
For a time, when the New York Giants and the Brooklyn Dodgers both left for California, the New York Yankees were the only MLB team in town. Then the NY Mets came along. They were managed by former Yankee manager Casey Stengel and although the team had a terrible first few years, the NY media paid allot of attention to the Mets and Casey. Many sports commentators believed the Yankees hired former baseball legend and former NY Yankee player to bring more of the "sports attention" back to the Yankees. Yogi had a great reputation & was a star player. He actually played for Casey Stengel when the Yanks before & after had that 5 World Series in a row record. So basically Yogi was hired for publicity reasons.
Wiki User
∙ 9y ago
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