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What benefits did McDonald's receive from sponsoring the 2014 FIFA World Cup?
Wiki User
∙ 9y ago
McDonald's is one of FIFA's official sponsors, and enjoyed a wide variety of benefits from international exposure during the 2014 FIFA World Cup. To become an official sponsor, McDonald's Corporation pays FIFA an estimated USD $10-25 million a year.
In exchange, the McDonald's logo and namesake feature prominently on both FIFA's official website, as well as in-game. Sponsors also receive special reserved airtime for commercials during match half-times.
McDonald's was also named the Official Restaurant of the 2014 FIFA World Cup, further boosting international recognition and advertising.
Wiki User
∙ 9y ago
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