Modern transformation of cricket

Updated: 9/28/2023
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βˆ™ 9y ago

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Advances in technology, especially television technology, have affected the development of contemporary cricket by broadening the viewership and popularity of the game. Coloured uniforms, protective equipments, field regulations, and day-night, limited-overs matches have all helped this pre-industrial, rural game to adapt to the changing modern world. The worldwide reach of Satellite Television has widened the audience for cricket. The presence of a wide-ranging, mass audience has made cricket a money-making venture for advertisers, television channels and cricket boards. Cricketers too have benefited from the way cricket has been marketed through the media; their better earnings and celebrity status prove this fact.

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βˆ™ 12y ago
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βˆ™ 9y ago

The modern transformation has been as a result of the technological changes. This has also be occasioned by the scientific aspects which are part and parcel of the game.

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