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In 2002, Comic Relief and BBC Sport teamed up to create a new initiative, aiming to unite the sporting community and culminate in a night of sport, entertainment and fundraising on BBC One. The idea initially came from Peter Salmon, the then Director of Sport at the BBC, and Kevin Cahill, the Chief Executive of Comic Relief. The campaign deliberately alternates with Red Nose Day, Comic Relief's flagship event.
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The Sport Relief Mile was created to give the campaign a focus with an event that was open to anyone to run, walk, jog, wheel, bounce or crawl, regardless of ability or age. It was also designed to celebrate the 50th anniversary of Sir Roger Bannister's first sub-four minute mile.
81,000 people took part in the first Sport Relief Mile, sponsored by Fitness First, in 2004. Sainsbury's is now the official sponsor of the Mile.
In 2006 more than 423,000 people took part in the Sport Relief Mile, making it one of the biggest mass participation events in history. The Sport Relief Mile Show on BBC1 on the morning of Saturday July 15th was presented by John Inverdale and Colin Jackson and drew an audience of almost a million with an 18% share.
Among the 20,000 milers who took part at London's Embankment were Lord Coe, Dame Kelly Holmes, Sportacus, McFly, Michael Watson, Tessa Sanderson, G4, Jamie Oliver and Sadie Frost.
Televised Miles were also held in Brighton, Southampton, Plymouth, Bristol, Cardiff, Belfast, Manchester, Glasgow, Newcastle/Gateshead, Leeds, Hull, Nottingham, Birmingham and Ipswich.
Children from Amsterdam, The Netherlands (The British School of Amsterdam) took part in 2008.
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