About $4 when they sell, and these days they aren't selling. The only recent sale on eBay was a mint set of all six that sold for $24 plus S&H (which isn't cheap - each bottle weighs about 1.5 lbs). Individual bottle auctions with a starting price of $0.99 are ending with no bids. Just a few years ago they were selling for $25 but those buyers' mortgage balloon payments came due and now they're just trying to make rent on the mobile home. FYI, the date on the bottle is NOT when it was issued as so many sellers seem to think. The bottles were issued in the early to mid 1990s, when Sun-Drop was Earnhardt's sponsor. I'm not sure why Sun-Drop labeled them Series #1, Series #2, etc. because it really should have been #1 in a series of 6, #2 in a series of 6, etc. The bottles commemorate significant years in Earnhardt's career: 1979 Rookie of the Year and 1980, 1986, 1987, 1990, 1991 Winston Cup Champion.
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The answer is simple.......... WHATEVER THE CURRENT MARKET WILL BEAR. If you don't have a collector base and some disposable income, then it's worth less than you paid.
Not worth much. Used to be around $25. Now you can buy you can buy it on ebay for less than $2.
100 dollars