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He chooses the wrestler whos makeing people buy tickets and selling merchandise. He chooses the most popular wrestler (whether ther babyface or heel) and the wrestler who can show up 2 any event and mak people stand on ther feet and cheer ther heads off (like cena or batista or undertaker). He expects the world champ 2 show up every nite and blow the roof off and who is a leader backstage.

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Q: How does the WWE chairman decide who becomes WWE champ or world heavyweight champ?
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