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How did Air Jordan get started?

Updated: 9/27/2023
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12y ago

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Michael Jordan was signed by Nike before he entered the NBA as a highly prospected rookie. Nike offered to create a signature shoe for Michael Jordan named after him. This was the first signature Basketball shoe for Nike and the most significant in the company's history.

The first Air Jordan shoe was released in 1985.

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15y ago
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9y ago

He started out with a Nike contract offer in 1984. He accepted and then eventually went on to make his own shoe company "Jordan Brand".

Nike started Jordan Brand. Michael Jordan signed a deal where he receives $20 million a year until 2023 for wearing Nike apparel only and using his name and image.

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